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TAG Heuer themselves claim there are over 4000 options, some tasteful, and some…well not so much!

The good news is you’ll be able to design a smartwatch that matches your style and personality.

The basic Connected watch is an Android Wear digital module. 

There have been a few connected watches which were ‘assembled in Switzerland’, but the Connected Modular 45 is the first to achieve a ‘Swiss Made’ certification. 

It’s very similar in appearance to the first generation, but feels more weighty, solid, generally better made, which is a reflection of the ‘Swiss Made’ certification.

The biggest difference  over the previous generation is that the rear casing, which is now made from steel rather than plastic. That makes it feel a lot more premium.

Not only will you be able to choose different straps – you’ll be able to choose between several options of case material, bezel colour, buckle type and lug metals. These options range from quite basic steel and titanium, up to opulent rose gold and diamond encrusted bezels.